The high advertising costs force companies of all shapes and sizes to be creative with promotional products while keeping costs as low as possible. To do this, they often let go of logical choices, such as advertisements (both online and offline). Companies are increasingly opting for printed promotional items.
Printed cardboard coffee cups are among the most popular promotional products in use today. Why are the cups so popular?
Cardboard coffee cups are a relatively inexpensive way to promote your business:
A logo on a cup attracts attention and makes people curious about the company and the underlying message. Moreover, because coffee cups are carried by crowds, cups easily increase brand awareness. In addition, cups are used en masse, more than any other promotional product, making them ideal for both internal and external communications.
Long-term consequences:
Coffee cups have a relatively long exposure time compared to the costs. In other words, if we compare the cost of a coffee cup with one of the traditional promotional materials, the cost of cups is much lower and reaches a clearly segmented audience.
And be honest, the Netherlands is a real coffee country. Each conversation is held while enjoying a cup of coffee. A beautiful headline is an ideal conversation starter.
Short-term consequences:
Printed coffee cups are ideal for marketing campaigns. As we know, coffee is widely consumed. Due to our mobile lifestyle, “Coffee To-Go” is becoming increasingly popular. The space on the cups can be perfectly used as advertising space.
An original design is quickly shared on social media. In this way we create the desired cross-media distribution of the product and thus the reach of the same investment.
Designs are easy to adapt to the season, occasion or campaign. Are you looking for a cheap way to promote your business? Use our cups and be amazed by the results.
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