{"id":9673,"date":"2025-06-11T11:41:26","date_gmt":"2025-06-11T11:41:26","guid":{"rendered":"https:\/\/promocups.nl\/?p=9673"},"modified":"2025-06-11T12:30:53","modified_gmt":"2025-06-11T12:30:53","slug":"design-secrets-different-ways-to-make-your-company-name-unforgettable-on-cups","status":"publish","type":"post","link":"https:\/\/promocups.eu\/en\/design-secrets-different-ways-to-make-your-company-name-unforgettable-on-cups\/","title":{"rendered":"Design Secrets: Different Ways to Make Your Company Name on Cups Memorable"},"content":{"rendered":"
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A printed cup may seem simple, but behind every successful promotional cup lies a well-thought-out design.
Your company name isn't just there for the sake of it. It needs to stand out, be memorable, and above all, not irritate, because no one likes to drink from a cup that screams for attention.<\/p>\n\n\n\n

After years of research into what works (and especially what doesn't) in cup branding, we're sharing the five key design rules that make the difference between a cup that disappears into the cupboard and one that's used every day.<\/p>\n\n\n\n

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  1. Choose the right position: Where eyes naturally go<\/strong><\/li>\n<\/ol>\n\n\n\n

    The Problem:<\/strong> Many companies put their logo all over the cup or choose a random spot without thinking about how people hold a cup.
    The Solution:<\/strong> Position your company name in the "sweet spot," which is the area that remains visible when someone holds the cup.
    For:<\/strong> Logo on the bottom or exactly where the thumb goes \u2013 After:<\/strong> Logo on the top of the cup, diagonally opposite the handle
    Practical Tip:<\/strong> Test this yourself by holding an empty cup. Where does your gaze naturally fall? That's where your company name belongs. For right-handed people, this is usually the left side of the cup (from their perspective), and for left-handed people, the opposite is true.<\/p>\n\n\n\n

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    1. Font: Readability trumps creativity<\/strong><\/li>\n<\/ol>\n\n\n\n

      The Problem:<\/strong> Fancy fonts that look great on business cards are often illegible on the curved surface of a cup.<\/p>\n\n\n\n

      The Solution:<\/strong> Choose a sans-serif font with sufficient thickness. Letters should be at least 8mm high to remain legible.<\/p>\n\n\n\n

      For:<\/strong> Thin, ornate fonts like Scriptina or overly decorative fonts \u2013  After:<\/strong> Bold, clear fonts such as Arial Bold, Helvetica Neue or Montserrat<\/p>\n\n\n\n

      Why This Works:<\/strong> Sans serif fonts retain their shape better when printed on curved surfaces. The thick lines ensure your company name remains visible.<\/p>\n\n\n\n

      Practical Tip:<\/strong> Print your company name in different fonts on paper and view them from 2 meters away. Which ones can you still read effortlessly? These fonts are suitable for your mug.<\/p>\n\n\n\n

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      1. Color Contrast: The Power of Opposites<\/strong><\/li>\n<\/ol>\n\n\n\n

        The Problem:<\/strong> A dark blue logo on a black cup or yellow on white, both are practically invisible and waste your marketing budget.<\/p>\n\n\n\n

        The Solution:<\/strong> Use the 70\/30 contrast principle. Your main color should have at least 70% contrast with the cup color.<\/p>\n\n\n\n

        Successful Combinations:<\/strong><\/p>\n\n\n\n